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Georgia-Pacific to re-launch Spectrum brand with new packaging designs

US-based pulp and paper company Georgia-Pacific is set to launch new packaging design and product categories for its business communication papers brand Spectrum.

The company is re-launching the brand in three intuitive product categories – Standard, Premium, and Super Premium.

This comes with streamlined packaging that places the important product information on front and center as well as a color system for easy identification.

This helps businesses streamline processes and quickly purchase the best paper for their specific needs.

Georgia-Pacific Communication Papers uncoated freesheet category vice president Bob Hieronymus said business users look to streamline their purchasing processes and simplify their decision on paper selection.

"The new look of Georgia-Pacific Spectrum packaging complements the other products in the portfolio with vibrant colors and less complex information on product features to help simplify the paper selection process for our business customers," Hieronymus added.