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Genesis designs new look for juices this fall

Genesis Today, a Texas based producer of juices and superfoods, has unveiled new packaging designs and a change in recipe of two products in its core juice line.

The new look of all Genesis Today products features new labels that highlight the nature of superfruits. The company has also come out with a new bottle design in partnership with Constar International.

The new bottle, which features Genesis Today signature logo embossed into the front and back shoulder, will be rolled out in 64oz size, with plans to move to other sizes in 2011.

Genesis Today has also reformulated recipe of its Goji Berry juice with the addition of cranberry to it. Furthermore, the brand has renamed its Resveratrol Juice to Pomegranate & Berries with Resveratrol, highlighting the bountiful benefits of the many fruits included within this juice. The changed versions of these juices are scheduled to be launched this month.

Genesis Today president of FD&M Dan Arnsperger said that the name change for the company’s Pomegranate & Berries with Resveratrol was driven by listening to its customers who loved the benefits of its juice but were unfamiliar with resveratrol and wanted to know what flavor of juice they could expect from the name.

Adding cranberry to our Goji Berry Juice was also driven by our customers. So, we added cranberry, one of the most popular superfruits known worldwide, to complement our goji flavor. Cranberry offers additional health benefits and now Cranberry Goji Juice has 2X the benefits and flavor,” Arnsperger said.