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Fresherized Foods launches peel and serve tray packaging

US-based Fresherized Foods has launched a new peel and serve tray package for its Wholly Guacamole dips in response to customer requests for an easy-open package.

The trays which are offered in 8oz and 16oz sizes will replace the existing 7oz and 14oz squeeze bag containers and are available with three flavor options: Classic, Spicy and Homestyle.

Fresherized Foods marketing vice president Tracey Altman said new packaging is a top priority for the company.

"Wholly Guacamole® dips are packaged utilizing High Pressure Processing, a technique pioneered and developed by our brand founder, which allows us to ensure food safety and superior taste," Altman added.

Fresherized Foods plans to roll out the trays in grocery stores in August 2013.