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Fazer appoints LFH to develop new chewing gum packaging

Finland-based confectionery company Fazer has appointed London-based packaging design agency LFH to develop new packaging for its new chewing gum Xylimax Flow.

The gum is sold in 25g bags and comes in two flavour varients – lime and cactus; raspberry and peach – that are released sequentially and end with a menthol flavor.

Xylimax uses 100% Xylitol across its entire range. The packaging communicates the advantages of Xylitol which helps keep teeth healthy by neutralising plaque acids after eating and re-mineralises tooth enamel which helps to prevent cavities.

It also communicates that Xylimax offers the unexpected and fun fruit and menthol taste experience with full xylitol benefit. One can taste the three different flavours one after another while chewing.