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Expak increases marketing strategy for make-up industry packaging

Expak, the Brazilian firm specializing in the distribution of packaging for the beauty sector and glass bottles, has increased its marketing strategy in packaging for the make-up industry.

This will include a range of mascaras, lipstick tubes and packagings for gloss and eye-shadow, according to premiumbeautynews.com.

Expak officials said owing to production costs, most of its suppliers/plastic injection suppliers are Asian.

"but we haven’t excluded the possibility of relying on other suppliers even in Europe, for more upscale requirements, particular for metal-base packaging where demand continues to grow along with the increase in the standard of living in Brazil," officials said.

Another important market for the Brazilian firm is the nail polish bottles which alone represent 30- 40% of Expak’s sales of bottles in Brazil.