Mineral water brand evian announced its plans to use 100% recycled materials for its packaging by 2025.
The company says that this ‘circular approach’ will keep the plastic within the economy and out from nature. To achieve this ambition, it is working with Ellen MacArthur Foundation.
It is planning to shift from a linear model to a circular model, where all the bottles will be made from recycled plastic without the need for any virgin plastics. This can help in transforming plastic from potential waste to becoming a valuable resource.
evian plans to do this by entering into partnerships to redesign its packaging, speeding up recycling initiatives and remove plastic waste from nature.
The company claims that its bottles are recyclable and globally contain an average range of 25% recycled plastic (rPET).
To achieve its 2025 ambition, evian is partnering with Loop Industries, which claims to have developed a technology that enables a continuous loop for recycling at large scale and transforms all types of PET plastic waste into high quality plastic needed by the mineral water-producer.
It has also partnered with Veolia and with consumers in the market for collecting waste plastic bottles for recycling. evian says that it will identify and support recycling solutions to ensure that bottles are recycled properly and to reduce its dependency on newly creating plastic.
evian global brand director Patricia Oliva said: “Rooted in its pioneering spirit and long-lasting commitment towards sustainability, evian will drive a step change to address the critical issue of plastic.
“We want to use the power of our global brand to take a leadership position, drive collaboration across the industry and, together with partners, transform our approach to plastic.”
The company is also seeking partnerships and collaborations across industries and beyond to achieve its sustainable and large-scale change in plastic usage and waste management ambition.