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Elopak’s Nalchikskiy upgrades with first Pure-Pak Sense carton in Russia

Nalchikskiy Milk Factory, the leading dairy in the Kabardino-Balkaria republic of Russia, has re-launched its premium Chaban line in Pure-Pak Sense cartons – a first for the Russian market – and its milk line, Novaya Derevnya in Pure-Pak Diamond cartons with the Curve corner panel.

Both new packages for the Russian dairy were launched onto the market in December 2016 following a major equipment upgrade at its plant, which was supported by its packaging partner, Elopak.

“Following the advice of Elopak we installed a new S-PSF70UC filling machine from Shikoku,” explains Dinara Urmancheeva, Marketing Director for Nalchikskiy Milk Factory. “The new ultra-hygienic machine has high productivity which has increased capacity and improved the level of quality and safety of products, which in turn increases shelf life.”

Alongside the technology upgrade, Nalchikiskiy has upgraded its packaging with the introduction of the waste saving Pure-Pak Sense carton and the attractive Pure-Pak Diamond carton with the Curve corner panel. “We are the first producer to implement and introduce the innovative Pure-Pak Sense carton in Russia,” adds Dinara. “The carton’s main advantages are improved easy-touse functionality, and its special easy-to-fold feature which helps reduce food waste, and promotes recycling.”

The Chaban range which is packaged in 1 litre and 500ml Pure-Pak Sense cartons with closure, is Nalchikskiy’s premium Halal line featuring yoghurt, milk, and two popular traditional Russian dairy beverages – Ayran, a salty milk drink and Snezhok, a sweet fermented milk.

The Novaya Derevnya milk line, packaged in 1 litre, 700ml and 500ml Pure-Pak Diamond cartons with the Curve corner panel and closure, features a range of yoghurts, raspberry and cereals varieties, milk, sour cream, Ayran and Varenets which is a fermented milk popular with Russian consumers.

“The Pure-Pak Diamond carton has the additional edge with the Curve corner panel,” adds Dinara Urmancheeva. “Both packages create a new, modern shape and provide convenient packages that are easy to open and store, and easy to recycle. We are delighted to be the first in Russia with the highly functional and attractive Pure-Pak Sense carton.