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Elopak launches carbon neutral carton

Centrale del Latte d’Italia, the third largest dairy in Italy, has introduced Elopak's carbon neutral cartons.

In March the dairy launches its fresh milk products from regional brands Latte Tigullio and Tapporosso in 1 litre and 500ml carbon neutral Pure-Pak cartons.

Elopak became a carbon neutral company in 2016 offering carbon neutral packaging to its customers, with Centrale del Latte d’Italia the first to bring this offering to market. 

“As a food producer we are  increasingly aware of consumer interest in the carbon footprint of product manufacturing processes and packaging,” says Marco Luzzati, Sales and Marketing Director, Centrale del Latte d’Italia.

“As with industries and economies across the world, the goal of carbon neutrality throughout our entire supply chain is a major part of our overall environmental strategy – and Elopak has enabled us to make a huge leap with our shared carbon neutral vision.” 

In total, eleven new pack designs have been created for the carbon neutral Pure-Pak cartons across both the Latte Tigullio and Tapporosso brands. Full- and half skimmed milk can be found in 500ml and 1 litre Pure-Pak cartons, while skimmed milk is available in the 500ml cartons. 

All cartons for the two regional brands feature closures for easy opening and reclosing convenience. Centrale del Latte d’Italia S.p.A. – a company listed on the STAR division of Borsa Italiana, the producer of fresh milk, milk products and ultra-fresh products – was created on 1 October 2016 through the merger of Centrale del Latte di Firenze, Pisa, Pistoia e Livorno S.p.A. into Centrale del Latte di Torino & C. S.p.A. It is the third-largest milk and dairy hub in Italy in terms of volumes sold, with an aggregated turnover of around € 180 million. The new Group is concentrated mainly in the Piemonte, Liguria, Tuscany and Veneto regions.

The move to introduce carbon neutral packaging fits the Group’s merger strategy to create an inter-regional hub bringing together dairy companies and brands at the local level that share fundamental values such as quality, security and the enhancement of stock rearing and the food production chain.