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Ella’s Kitchen introduces new packaging for baby food products

UK-based organic kids and baby food brand, Ella’s Kitchen has redesigned a packaging to navigate the flavour options of its organic baby food products.

The new packaging, which is set to launch next month, features a design that has been decluttered for shelf-impact and uses a simple communications hierarchy to convey important product information.

Ella’s Kitchen has appointed integrated brand design agency Blue Marlin to evolve its packaging to bring visibility and recognition of the brand marquee across the company’s 68 products range; provide a clear and simple communications hierarchy; and ensure that designs are appealing and differentiating.

Blue Marlin global CEO Andrew Eyles said the new look is bold and impactful, further strengthens the branding and navigation and retains the brand’s unique and characteristical equities.