Belgium-based cleaning brand Ecover has announced that with the acquisition of San Francisco-based Method, a green cleaning product company was formed.
Ecover CEO Philip Malmberg said the acquisition of Method has allowed themto forge a long-term partnership with a company that has a track record for innovation, an unwavering commitment to green products.
"The merger of these two businesses provides us with a strategic position in the US market – the largest and fastest growing market in the green cleaning category – and Method with a European partner with an unrivalled heritage, robust environmental credentials and ecological manufacturing facilities," said Malmberg.
Combinedly delivering sales of $200m, Ecover and Method will continue as separate brands and try to bring as many new consumers as possible into the green cleaning and personal care market.
Ecover has 35 different products distributed in 40 countries. It has created a phosphate free washing powder.