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Eco Entreprises Quebec launches packaging optimization portal OptimEco.Ca

Éco Entreprises Québec (ÉEQ) launches Canada's first portal for the optimization of containers, packaging and printed matter (CP&PM).

The portal provides guidance and tools to Quebec and Canadian companies to optimize their containers and packaging as well as to improve their environmental performance.

OptimEco.ca is intended for companies in all business sectors who manufacture, design or distribute containers and packaging or packaged products, and offers optimization strategies in a sustainable development perspective. In keeping with internationally-recognized norms and standards, the suggested process is based on a life cycle approach where every stage of the container or packaged product’s life is taken into consideration, from materials procurement to the item’s end-of-life management, including its potential for recycling. The portal also offers the interactive OptimAction tool, which enables companies to measure and promote the benefits of their initiative.

"The portal makes unique expertise available to companies who generate CP&PM on our markets and assume financial or physical responsibility for end-of-life management. In Quebec, companies compensate 100% of the net costs of municipal curbside recycling services, which comes to over $100 million every year. We firmly believe that optimization is a promising avenue, as it will result in savings, innovation and a lighter environmental footprint. That is why our team spares no effort to develop useful and effective tools in order to help companies take this road to the future," said Maryse Vermette, President and CEO of ÉEQ.

The announcement of the new portal’s online launch was made at the Gaïa award gala, which recognizes excellence in food packaging. The portal launch was made in the company of Quantis and the Institut de développement de produits (IDP), two leading partners in ecodesign, who joined ÉEQ in sponsoring the "Towards ecodesign" award. The award recognizes the environmental excellence of an outstanding Gaïa competition finalist. Panier à fruits Norampac took home the award, which includes coaching by three experts to further improve the company’s packaging optimization initiative.

"We are proud of our collaboration with ÉEQ in developing the OptimAction environmental communications tool and to be associated with the launch of OptimEco.ca, as it provides companies with a whole set of innovative tools to make informed decisions and create value with regard to sustainable development practices as well as to fulfill their obligations. In addition, OptimAction’s sound, life cycle methodology gives the approach an additional seal of quality," said Édouard Clément, General Manager of Quantis.

"There are many good reasons to optimize packaging. In addition to lightening the company’s environmental footprint, including reduced greenhouse gases and lower energy and water consumption, significant economic benefits can be reaped from the reduced need for raw materials, therefore resulting in lower procurement, transportation and end-of-life management costs. Optimization also stimulates innovation, skill sharing and the search for innovative solutions. Optimization and ecodesign improve a company’s competitive positioning in the eyes of consumers, who are more informed and aware of environmental issues. According to our studies, most companies are more profitable following the marketing of ecodesigned products. It is therefore clear that combining environmental and economic objectives is a strategic proposition for companies.