Diane von Furstenberg (DVF), a fashion designer, joined hands with evian to unveil a new design for its 2013 limited edition bottle collaboration.
evian’s latest bottle by DVF reflects a playful celebration of life and features a nod to the designer’s iconic mantras with, ‘Water is Life is Love is Life is Water is…,’ gracing the bottle in her distinct handwriting.
She reportedly drew inspiration from her personal relationship with evian water and her own love of life, according to evian.
evian volvic world president Martin Renaud said Diane von Furstenberg is a recognized face in the global fashion industry through her DVF brand and has undertaken many philanthropic ventures and mentorship as president of Council of Fashion Designers of America (CFDA).
"Her design for evian’s latest limited edition bottle symbolizes von Furstenberg’s youthful mindset and inspirational way of life, while perfectly embodying evian’s Live Young attitude and brand values," Renaud said.
The bottle, printed in organic ink, features the designer’s heart DVF logo in a special hue of red, created exclusively for the evian collaboration. It’s composed of 100% recyclable packaging, and sealed with evian’s new screw cap design.
It will be sold from November online at shop.evian.us, at select restaurants and hotels, including Sofitel Luxury Hotels nationwide.
evian is a brand of premium natural spring water. It is a brand of Danone, a global provider of food industry and a producer of packaged water, dairy, infant nutrition and medical nutrition products.