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Dulux to trial eco-friendly paint packs

Paint company Dulux has said it will trail new paint packs in Homebase in August 2012, in a bid to cut down waste to landfill by more than 70% as against the standard can.

The ‘eco-refill’ 2.5l pouch is incorporates a re-sealable, tamper proof screw cap.

Dulux UK marketing director Letty Edwards said the trial was a move towards achieving its sustainability ambition, by halving the environmental footprint of its products and packaging, according to Packaging News.

"This means achieving a reduction of 50% in our CO2 emissions, VOCs and waste by 2020.The results of this trial, which is an excellent test bed for us, will be fed into the development of our future packaging solutions," said Edwards.

The Dulux pouches would be available in 2.5l Magnolia matt and Pure Brilliant White matt emulsion.