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Dow expands roll-fed shrink label films range

US-based Dow Chemical Company has introduced a new shrink label film OPTICITE 41, designed to shrink in steam. With the new label in place, the company has expanded its range of roll-fed shrink label films.

The steam-activated label film enables shrinking up to 50% in the machine direction, conforming well on highly contoured containers in shrink tunnels using steam.

Other products include the OPTICITE 48 and 61 Roll-Fed Shrink Label Film, which shrink up to 35% in hot air.

The films support the outstanding point-of-sale differentiation and are suitable for existing and evolving roll-fed shrink labelling technology that can offer highly effective full body labeling, reports packaging europe.

They can also be used with traditional hot melt adhesive, solvent, or ultra-violet curable adhesive as well as laser and hot bar systems.

The films produce a finished label with crisp, smooth graphics and provide eye-catching appeal of full-body contoured labels using high speed roll-fed equipment and reduces off-line seaming and inspection steps.