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Digital Lollipop installs label printer from Allen Datagraph

Australian digital label converter Digital Lollipop has installed Allen Datagraph Systems' iTech Axxis digital label printer that features an Epson B-500DN inkjet print engine and Wasatch SoftRIP.

Digital Lollipop uses SoftRIP’s variable data printing option (VDP) mainly for customizing its water bottle labels. Variable data on the labels includes names and serial numbers.

VDP also enables Digital Lollipop to create instant repeating values or sequential values such as serial numbers, with the auto-data feature; customize variable data fields with fonts, barcodes, QR codes, data matrix codes, and a variety of sizing, color and effect features; and automatically resize text and images with expand or shrink-to-fit bounding box options.

Digital Lollipop uses SoftRIP’s cost estimator to estimate the cost of each job printed before they start production. The feature enables the company to perform calculation of ink usage, media costs and extra processing charges.