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Digimarc licenses new software to Catalent Pharma packaging

US-based Digimarc has licensed its mobile visual search software to New Jersey-based Catalent Pharma, provider of packaging solutions to the pharmaceutical, biotechnology, and consumer healthcare industries.

With the new software in place, Catalent delivers media enhanced packing solutions to its clients worldwide that will instantly connect consumers to a range of network services from printed packaging, inserts, and labels using smart phones and other digital devices.

The new mobile software from Digimarc enables the phone’s camera to see digital data that has been embedded into all forms of printed materials, including advertisements, editorial content, brochures, posters, product packaging, labels and so on.

Unlike 2D barcodes or QR codes, the digital codes do not take up precious space on packages, and they are imperceptible to human senses, but can easily be detected by computers, networks, and most popular smart phones.