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Diet Coke launches new edition Taylor Swift beverage can

Diet Coke, a brand of beverage manufacturer Coca-Cola, has introduced new collector’s edition Taylor Swift 6-pack can.

According to the company, the new 12oz can is available for limited period from October 2013 to November 2013.

The collector’s edition can is said to be the latest evolution in Diet Coke’s multi-year partnership with Swift.

Designed by US-based agency Turner Duckworth, the new beverage can features Swift’s quote handwritten in Diet Coke red along with the singer’s logo, which wraps the 12oz can.

Diet Coke’s each new can is adorned in hand-written style with a saying ‘If you’re lucky enough to be different, don’t ever change.’

Coca-Cola North America Diet Coke associate brand manager Lauren Radow said, "The Taylor Swift collector’s edition Diet Coke can is a way for us to celebrate the individuality and creativity that inspires people to achieve their dreams and be anything but ordinary."