Sheffield Hallam University-based consultancy Design Futures has created packaging for Pork Farms’ new product Dippy Egg.
The UK company coined the idea for a product comprising a part-boiled egg which is converted into a cooked egg when boiling water is poured on it.
Pork Farms approached Design Futures to turn the concept into reality by creating both the external packaging and the internal fitment which protects the egg in transit and also doubles as an egg cup to eat from.
Pork Farms technical director Ian Taylor said the original concept pack consisted of an old soup pot and two milk bottle tops.
"Using the modelling and forming equipment in their workshop Design Futures produced prototype packs that we were able to use to demonstrate the product to our customers," Taylor added.