Denny Bros has appointed FMCG experts, BPO Packaging, based in Barcelona to represent them with the aim of maximising their potential in nurturing existing customer relationships and securing new multipage labelling opportunities in Spain.
Jorge De Oliveira and Pilar Blanch who are both product and business development specialists from BPO, will be the main contacts at Denny Bros’ new Spanish sales office which will further strengthen the company’s presence in the country. The development comes at a time when Denny’s new Spanish website has just recently gone ‘live’.
BPO will now assist Denny Bros in seeking out brand owners and buyers from many industries including food and drink, healthcare, chemical, automotive, beauty and DIY to select the right on-pack label media for their products. Explains Denny Bros’ Sales and Marketing Director Stephen Jarrold, ‘This new arrangement will put more focus on the way the Fix-a-Form® brand is perceived in Spain which is an extremely valuable market for us. Many brand owners are familiar with the concept and use multipage labels for communicating information and promotions on-pack and we are confident that this is the right time to expand our presence in Spain.’
‘Packaging specialists need to work harder than ever to keep their products relevant and energised to secure sales – and with the current economic conditions across Europe competition has never been more intense.’
Adds Jorge de Oliveira of BPO, ‘Our mission is to help the Spanish companies who look to use Fix-a-Form multipage labels on their products with solutions that will strengthen brand loyalty, on-shelf appeal and ultimately to increase sales. We can assist with everything from conception to market realisation – for promotional and informational on-pack media ideas; utilising our expertise in developing brand new opportunities across a diverse mix of market sectors. There are many ways in which Fix-a-Form multipage labels can help to engage customers and create sales uplift, and we intend to explore these ideas with a greater number of brand owners across a broader range products.’
Julisa Vargas, who has previously worked in Spain in the retail and marine sectors, is Denny Bros’ UK-based Business Development Manager who will be supporting the work of BPO Packaging and the new Spanish office.