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Danone introduces evian in redesigned bottle

Danone Waters of North America has introduced evian Natural Spring Water in a new redesigned bottle.

Sporting a label-less look, the new evian bottle is sleeker and leans on transparency. The bottle’s front features a simplified reduction of the previous logo design.

The simple shape and beveled mountain ridges of the bottle echo the simplicity and regality of the water’s home. On its back the brand’s story is featured, and ‘evian’ is carved into the base as a design touch.

Danone Waters of North America president Eric O’Toole said the redesigned bottle allows evian’s natural personality to make a new connection with consumers.

"It’s a sharp new look, and we can’t wait to see it here, there, and everywhere," O’Toole added.

The new bottle design is available in the 500ml size, with additional formats expected to debut in the following 12 months.