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CWT unveils new cruise dynamic packaging platform

US-based travel technology specialist CWT digital has created a cruise dynamic packaging solution, for consolidator JTA, by combining its B2B technology with its Click2Cruise platform.

This will make it possible for JTA agents to create cruise packages, add flights, pre and post-cruise hotel stays in one booking journey, on a central platform, according to travolution.co.uk.

According to CWT managing director Dan Caplin, the commission cut by Complete Cruise Solution (CCS), the trade arm of UK market P&O Cruises and Cunard and Princess Cruises in 2011, to 5% has made dynamic packaging cruise more essential for many agents.

"This means agents can book flights, hotels and cruises within one central system rather than having to go into CCS, Amadeus Cruise, etc. You can do it on one web interface. It’s pretty much everything we connect to in one booking journey," Caplin said.

According to the company, the technology, which can be resold to the wider agent community, is dedicated to help agents achieve better margins in cruise by offering their clients customized packages and better service.