Crown Beverage Packaging North America, a subsidiary of Crown, has partnered with Fort George Brewery and Tender Loving Empire to develop new can design for Tender Loving Empire Northwest Pale Ale (NWPA).
Fort George Brewing marketing ambiance ambassador Brian Bovenizer said the company wanted to work with a partner that offered quality packaging, when it comes to canning its beers.
"Crown’s support was critical in bringing this seasonal ale to life and leveraging the packaging format to its best advantage," Bovenizer added.
The brewery used Crown’s printing knowledge to translate the NWPA ‘Wooden Sunset’ design developed in collaboration with Plazma onto the cans.
The new cans also include a sticker with a code that provides free music downloads from artists on the Tender Loving Empire label.
Crown Beverage Packaging Craft Brand manager Brian Thiel said, "Cans are the ideal choice for consumers who value the distinct flavor and identity of their favorite beers and we’re proud to have collaborated on a mixed-marketing endeavor that brings together all the unique aspects of the craft brewing culture that people enjoy."