Canadian regional brewery Cool Beer Brewing has introduced two of its flagship beers, including Stonewall Light and Millennium Buzz, in Rexam's SLEEK cans.
The selection was based on the size and shape of the cans, which contain same amount of beer as regular 12oz cans, but are thinner, taller and sleeker compared to existing cans.
Cool Brewery marketing manager Andrew Costa said the company wanted a different beer to properly present its affordable, award winning beers, which was delivered by Rexam.
”Rexam’s distinctive SLEEK can allows our beers to pour more fluidly and our customers say they prefer the feel of the SLEEK can in their hands,” Costa added.
Rexam BCNA president and CEO Rich Grimley said, "Our 12oz. SLEEK can is the perfect packaging solution, enabling the brand to attract attention on store shelves with colorful, reflective graphics while delivering superior recycling, filling, distribution and retail display economics."
Besides a recycle rate of more than double other beverage packages, the cans also feature improved durability, portability and UV barrier protection to preserve freshness.