Australia-based Constellation Wines has unveiled a fresh new look with a contemporary packaging for its wine style drinks (WSD) brand, Country Manor.
Country Manor is one of the leading perry bags in box brand that accounts for about 75% of Constellation’s volume sales in the WSD category.
The new packaging is appealing and marked with straight forward taste descriptors on the front of the packaging, so less confident wine consumers will know exactly what to expect. The packaging is set to position Country Manor as a brand for informal drinking with friends and family, reports Talking Retail.
Constellation Wines Vice President Marketing Clare Griffiths said that the company continues to invest in the WSD category with this packaging re-fresh and consumer insight research for Country Manor.
Country Manor 3L Bag in Box is available in medium sweet and medium dry varieties.