Eight out of ten women in the UK agree that bright, colorful packaging tends to make products attractive to children aged under 18, according to new figures published by Cancer Research UK.
The YouGov survey conducted for more than 2000 women in the country also found that 85% of all mothers and grandmothers with children under 18 believe that children should not be exposed to any tobacco marketing.
Cancer Research UK head of tobacco control Alison Cox said the charity is urging the government to introduce plain, standardized tobacco packaging, which would show that it cares more about the health of future generations.
"We’d like to see the Government protect children from the lure of sophisticated tobacco industry marketing and introduce plain, standardised packaging as a way to reduce the number of young people who take up smoking," Cox added.
According to Cancer Research, 92% would be worried about their children if they became addicted to smoking before the age of 18.
The data adds to the growing support behind the charity’s campaign to do away with attractive and stylish branding, which add to the deadly allure of cigarette packs, while increasing the coverage of picture health warnings.
Cancer Research UK executive director of policy Sarah Woolnough said, "We know that standardised packs with large health warnings make cigarettes less attractive to young people and the dangers of smoking clearer. We urge the Government to act now and use this unique opportunity to put the lives of children first."