UK-based brand design agency Coley Porter Bell has designed new packaging for Pernod Ricard Group-owned Olmeca Tequila's 100% agave Olmeca Altos.
As part of the new packaging, Coley Porter used varnishes and uncoated stock to create a new crafted look, and introduced gold embossing as well as a new wooden cap.
Both the longer and thinner bottle’s neck as well as the front label emphasize the Altos name to improve brand recognition. When making cocktails, the neck offers an easier pour.
Olmeca international vice-president Olivier Fages said the new bottle highlights the quality of the liquid inside.
"We’re proud of the new Altos packaging as it is a true reflection of the Olmeca Altos brand identity, marrying tradition with modern, vibrant style perfectly," Fages said.
The bottle with new packaging look will be launched in 17 markets, including in the UK, Turkey, Canada and European travel retail throughout 2013.