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Coles launches reusable bags drive

Supermarket giant Coles has launched it second bag drive this year to save reusable bags going to landfill. Coles is encouraging customers to bring their old or unwanted reusable bags to their local Coles supermarket until 14 October 2010.

All bags collected at the bag drive will be recycled by Victorian-based recycled plastics manufacturer Replas, turned into outdoor furniture, or donated to 100 primary schools nationwide.

Coles Operations director Stuart Machin said the company’s first bag drive, held in June, was well received by customers. More than 37,000 bags were collected nationwide, equivalent to approximately 7,800 cubic metres of landfill an amount equivalent to three Olympic-size swimming pools, according to Coles.

Coles will accept any bag made of polypropylene, and any colour, including shopping bags from other retailers and giveaway bags from conferences and exhibitions.

“As we continue to find practical ways to ensure these bags don’t find their way into landfill, customers can continue enjoying our range of reusable bag options knowing we have considered their end of life,” Machin added.