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Coca-Cola opens new bottling line in Romania

Soft drinks manufacturer Coca-Cola has opened a EUR22m ($30.04m) bottling line in Ploiesti, Romania, expanding its presence in the country.

The new plant allows the manufacturer to expand availability of its Cappy Pulpy Orange juice drink across Eastern and Central Europe.

The new production line is said to transport the liquid and fruit pulp parts of the drink separately and process about 36,000 bottles per hour.

Coca-Cola Company chairman and CEO Muhtar Kent said the new Cappy Pulpy bottling line is yet another example of the company’s commitment to innovation that meets consumers’ needs.

"Continuous innovation has been at the heart of our system’s journey from the very beginning when Coca-Cola was created as a delicious and refreshing beverage in 1886," Kent added.

Coca-Cola HBC CEO Dimitris Lois said four years ago, the company inaugurated here two major innovations – High-Bay, the automated mega-warehouse, and the Combined Heat and Power Plant (CHP) – the result of a total investment of EUR45m ($61.4m).

"Thus, we are happy to be able to reconfirm, through the size and constancy of the investments made in Romania, the position of The Coca-Cola system as one of the most important investors in the Romanian economy," Lois said.