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Coca-Cola launches recycling initiative

Coca-Cola Enterprises (CCE) has announced the launch of a new recycling initiative for plastic bottles, which will run for six weeks initially.

The new ‘Don’t Waste. Create’ campaign aimed at getting the public to think creatively about packaging will encourage consumers to use their waste packaging at home in a beneficial way.

The initiative offers a series of idea sheets that can be downloaded, outlining various reuse themes such as bottle bird feeders and plant pots.

After completing the activities, households can recycle their creations once they think they are no more required.

CCE recycling associate director Nick Brown said, "Through utilising an accessible online mechanic, the campaign helps us to reach a wide audience, allowing us to communicate to customers across the UK how easy it is for them to play their part."