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Coca-Cola launches James Bond limited edition pack

Beverages company Coca-Cola will launch James Bond limited edition pack in all formats of the brand, such as can, PET bottle and aluminum bottle, which will be featured on the famous ‘gun barrel’ graphic to mark new Bond movie Skyfall, scheduled for release on 26 October 2012.

Coke Zero products will be refashioned to showcase the association, according to Packaging News.

Coke’s partnership with James Bond film franchise began in 2008 when it was associated with the Bond movie, Quantum of Solace.

Coca-Cola Enterprises sales & customer director Darren Goldney, commenting on the launch, said: "Skyfall is one of this year’s most anticipated film releases, and we are very excited to continue our relationship with the world’s favourite movie franchise."

Skyfall, which is the 23rd movie of the franchise, features Daniel Craig as Bond.