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Coca-Cola and WWF announce sustainable packaging goals

Coca-Cola and World Wildlife Fund (WWF) have announced expanded partnership and new environmental goals, which focus on sustainable management of the firm’s packaging use through 2020.

As part of the new sustainability goals, Coca-Cola and the conservation organization will work to assess the environmental and social performance of plant-based materials for potential use in the company’s PlantBottle packaging.

With this, the company will be able to meet its goal to use up to 30% plant-based material for all its PET plastic bottles by 2020. It also aims to reach a 75% recovery rate of bottles and cans in developed markets.

In order to establish baseline information and work to increase recovery and recycling in developing markets, Coca-Cola will work with the beverage industry and local organizations.

Coca-Cola also plans to continue to cut down the amount of material and energy used in its packaging, besides continuing to use both recycled and renewable content.

The global environmental goals also focus on sustainable management of water, energy as well as sustainable sourcing of agricultural ingredients.

Coca-Cola chairman and chief executive officer Muhtar Kent said the company proposes to work with partners to address their collective environmental challenges and manage the planet’s resources responsibly.

"Working with WWF will continue to challenge our Company to advance our sustainability programs, and WWF’s expertise will be instrumental in reaching our environmental performance goals, some of which they help us set," Kent said.