US-based CMI International has begun shipping their Ambrosia apples with new tote bags.
CMI marketing VP Bob Mast said in their seventh year of marketing the apple, they decided to introduce something new to make the variety stand out, according to freshplaza.com.
"This year we’ve introduced tote bags that are included in the Ambrosia shipper. They’re nice because not only do they provide a convenient way for customers to bag up their fruit, but they have the PLU identification on the handle to ensure that the apples are rung up properly," Mast said.
"As production continues to ramp up over the next few years, we’ll probably eclipse the 750,000 carton mark on Ambrosia™ Apples."
The bags also contain a QR code that consumers can scan with their smartphones to see videos of growers talking about the Ambrosia apple.
The bags are in retail stores and can be found with current shipments of Ambrosia apples.