Clip Creative has developed a new packaging design for launch of Blue Star Foods' premium Blue Crab meat products in Europe.
Developed by Clip Creative’s specialist food and drink division using the company’s three stage branding and packaging process, the new design also features inputs from Blue Star Foods chief executive officer John Keeler.
Besides conversion of original vivid American packaging in to a sleek and clean look suitable for the European market, the crab packaging project also involved incorporation of translated versions for the European market.
Keeler said Clip Creative’s selection was based on its knowledge, creativity and passion for the food industry, and also its ability to deliver stunning designs both on time and on budget.
”I already have another project for them to work on,” Keeler added.
Clip Creative managing director Anish Mistry said the company intended to create a simple, clean and effective design capable of displaying the six variants of the Blue Star crab meat.
”The patented pouch design did have some limitations but the end result looks amazing and the client was incredibly impressed,” Mistry added.