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Church & Dwight launches laundry detergent in eco-friendly bottle

US-based household products manufacturer Church & Dwight has announced the launch of its ARM & HAMMER Ultra Power 4X Concentrated Laundry Detergent in a smaller and less bulky bottle.

According to the company, the new bottle is easy to measure and store.

The smaller packaging of Ultra Power 4X Concentrated is claimed to make it an environmentally responsible laundry choice.

Compared to ARM & HAMMER 2X detergents, the 4X bottles are smaller and give more wash loads with less plastic.

Church & Dwight manufactures various cleaning, freshening and deodorizing products for the home, family and body under the ARM & HAMMER brand name.