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Chesapeake Bristol provides packaging services to Box Steam Brewery

Chesapeake Bristol has provided services to the UK-based Box Steam Brewery, which needed a brand refresh that would boost sales.

The brewer worked with marketing agency Different Kettle to re-invigorate the look of its brand.

According to Chesapeake, the new branding allows the consumer to make an informed purchasing decision.

Chesapeake Bristol business development manager Martin Usher said the company was able to advise Different Kettle on the various print and finishing techniques available to them and the new labels delivered better shelf impact.

"We achieved this by using contrasting varnishes and exacting print quality," Usher added.

As part of the revamp, the Box Steam Brewery logo reflects the Brunel inspiration – featuring his top hat with a rising plume of steam and each beer was assigned a specific color – differentiating each individual product.