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Chedds features new packaging design for cheese snacks

Chedds, the snacking brand from Cathedral City, US, is set to teach young consumers on all of its three SKU’s this November, which include Nibbles, Bricks, Cheese & Toasties.

The Chedds mouse brand icon, performing a different activity on each portion pack from juggling to kite-surfing will be incorporated in designs, according to

Chedds senior brand manager Jo Huergo said they were thrilled with the performance of Chedds performance as new fun jokes and facts kept kids entertained.

Chedds, the cheese snack launched in 2011, has been bought by 26 million UK households.