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Chattanooga Bakery launches cookie sandwiches brand in new pack design

Chattanooga Bakery has announced the launch of its Southern brand of marshmallow cookie sandwiches MoonPie across US with a new package design.

Chattanooga Bakery vice president of marketing Tory Johnston said it had been nearly two decades since MoonPie made a major change to its packaging.

"It was time to take an honest, fresh look and to further distinguish our brand for a new generation of consumers," Johnston added.

The new packaging for the brand was overhauled completely with a focus on a ‘midnight sky’ blue accented with whimsical lighter blue swirls all creating a fresh look.

The company has used white cloud-like art on the packaging to convey the fluffy texture of marshmallow while adding depth to the graphic, while the small white stars complete the night-sky feel.

With the acceptance of the new package design, Chattanooga Bakery plans to integrate the new pack design to all its MoonPie product lines.