Shrink-sleeves producer in the UK, Chadwicks has joined forces with soft drinks company More Drinks to create a new ‘looking glass sleeve’ for the launch of the brand.
The sleeve has been designed for More Drinks’ two ranges of low-calorie vitamin drinks, ‘Get More’ and ‘A Little More’, to take advantage of the magnifying properties of the liquid contents of the product.
The pack’s front allows consumers to see through the bottle and view images printed on the inner side of the sleeve material. The effect is achieved by printing on both sides of the 50 micron PVC material.
Chadwicks sales manager Claire Adams said, "This sleeve takes advantage of the capabilities of our MPS press to create a highly desirable finish."
More Drinks decided to use a sleeve as the company wanted to show off the contents of its package. It worked with Ti Studio on the design concept for the range.
Image: Chadwicks’ ‘looking glass sleeve’ for More Drinks