Century Snacks' Snak Club brand said it will showcase new packaging and six new products at the 2017 National Association of Convenience Show (NACS).
Snak Club's new packaging ranked #1 among designs tested in a third-party consumer survey conducted by MAi Research. Trail mix consumers preferred Snak Club's new packaging more than two times the packaging of key competitors tested.
The new bag has a resealable zipper and highlights key nutritional purchase criteria such as the protein and fiber content, the absence of artificial ingredients, and non-GMO and gluten free attributes on both the front and back of the package.
Snak Club will also unveil six new on-trend snack mix innovations at NACS that will launch in November. Seventy-seven percent of trail mix consumers surveyed by MAi Research indicated that they would definitely or probably purchase each of these new products: Tropical Coco-Mango Nut Mix, Chocolate Coconut Nut Mix, Omega Fruit & Nut Mix, Sweet & Salty Poppin' Nuts, Honey Bliss Nut Mix and Southwestern Snack Mix.
"As the highest velocity trail mix brand in the convenience channel, we always seek to meet evolving consumer needs with the best products possible," said Century Snacks CEO, Tom Holland.
"After extensive consumer research, we are excited to showcase our new consumer-preferred packaging and products at NACS as we position Snak Club as a leader within the nut and trail mix categories."
The NACS Show will take place Oct. 17-20, 2017, at McCormick Place located at 2301 South King Drive, Chicago, Illinois.Snak Club invites attendees to visit booth #1227 to sample its offerings, which are also available in convenience stores across the country.