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CCL Decorative designs new packaging for Challs new products

UK-based CCL Decorative Sleeves has designed new packaging for two newly launched products from the cleaning products specialist Challs International’s. The new products ‘The Bin Buddy’ bin deodoriser and Challs ‘Boost’, a product that enhances cleaning detergent, are being launched to expand the brand in the market sector with the new package.

CCL has created UV flexo printed PVC sleeves for the two products in eight different colours. The design for Bin Buddy shows the logo and a image of a wheelie bin. The ‘Boost’ shows name of the product hanging to washing line with a sky background, as reported by PackagingNews.

Challs International new product development manager Jo Gosden commented that it is imperative that the packs effectively convey the capabilities of these technically advanced products while at the same time creating a quality image and strong presence on shelf.

“We moved from labels to sleeves for Buster and could not imagine returning to labels,” Gosden added.

CCL has previous worked on Challs’ Buster plughole unblocker and sink treatment range.