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Cascadian Farm launches plant-based cereal box liner

Organic products manufacturer Cascadian Farm has launched its first cereal box liner made from renewable plant sources.

The company’s Cinnamon Crunch cereal is now packed in an inner bag, which is made from up to 57% certified plant-based material.

Cascadian Farm has launched a new design for its recycled paperboard Cinnamon Crunch box that features graphics and messaging about the inner bag, to help communicate the environmental benefits of the new liner to shoppers.

The ‘We’re Growing a Better Package’ logo is displayed on the box representing that the inner bag is made from plant-based material. To note that the package is bio-based, the side of the box features a USDA certification, the company said.

Cascadian Farm marketing director Jennifer Jorgenson said, "A desire to protect our Earth’s resources led us to develop this groundbreaking inner bag."

The company’s Cinnamon Crunch cereal with the plant-based liner is offered at mainstream supermarkets and select natural food stores.