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Casa Rex redesigns packaging for Italian hand-care brand

International design consultancy Casa Rex has redesigned the brand, packaging and communication identity for Italian hand-care brand Glysolid.

Casa Rex developed the identity based on the heritage of the brand as well as its status in the local market.

The iconicity of the red jar has been increased by taking its key visual attributes and translating them into the new branding.This made the jar to become extendable across all formats.

Casa Rex head Gustavo Piqueira said, "The new brand structure is iconic and distinctive, suggestive of its traditional red jar, which creates a strong identity that maintains its classic appeal."