Mexico-based Casa Herradura has introduced new primary packaging for its drinks bottles that dignifies and honors the quality of existing Tequila Herradura without altering the traditional hand-crafted process and premium ingredients.
The new packaging for Herradura Tequila includes key design elements featuring a new angular, square cut-glass bottle, which showcases tequila’s natural essence and improves ultra-premium cues.
A global packaging consultant who assisted in the design of the new Herradura package Ken Hirst said that the form of the bottle is elegantly tapered and square shaped with an extended neck that ties to the authenticity of traditional Mexican glass making with the functional benefit of allowing it to be easy to hold and pour.
Herradura means horseshoe in Spanish. For this reason, the front of the bottle-face features a metal horseshoe inset to establish the horseshoe as the core brand icon and a defining feature on the package. The bottle closure also was updated with a clean smooth finish to establish a modern image and an embossed ribbon seal to signify authenticity while unifying the line extension.
Herradura’s new packaging will be initially offered in the 750ml bottle followed by the one-litre.