Carlsberg UK has become the newest member of the Aluminium Packaging Recycling Organisation (Alupro) and also joined the funding partners of the ‘Every Can Counts’ recycling program.
The membership of Carlsberg marks the company’s proposal to increase the recovery and recycling of its aluminum cans that are used across its portfolio of beer and cider brands.
Carlsberg UK corporate social responsibility (CSR) head Matt Winterburn said joining Alupro and, in particular, working with its recycling program, helps the company to engage with its customers, suppliers and consumers on various CSR initiatives.
"We aim to demonstrate leadership in social responsibility and this partnership with Alupro further underlines our commitment to being engaged with society," Winterburn added.
Carlsberg aims to take the ‘away from home’ recycling message through its funding partnership of the ‘Every Can Counts’ program directly to consumers.