Campbell Soup Company will launch limited-edition cans of Campbell's Condensed Tomato soup, which will have labels derived from Andy Warhol’s renowned 32 Campbell's Soup Cans canvases, which was released 50 years ago.
The four specially-designed labels reflect Warhol’s pop-art style and use color combinations like orange and blue, and pink and teal, according to Packaging Digest.
Campbell North America vice president & general manager Ed Carolan said Campbell’s Condensed soup will always be linked to the Pop Art movement, because of Andy Warhol’s inspired paintings.
"This Fall, to honor the golden anniversary of his first gallery exhibit, we’ll celebrate Warhol and soup by releasing limited-edition Campbell’s Tomato soup cans and making Andy’s art available in the soup aisle of grocery stores," added Carolan.
Beginning September 2, the cans have been made exclusively available at most Target locations across the US for $0.75 per 10.75-ounce can, till supplies last.