Campbell Soup is all set to release its limited-edition series of 4 Warhol-inspired cans with new labels.
The Warhol-inspired tomato soup, which will retail for $.75 per 10.5oz can, will be available at Target locations starting September 2012.
Campbell Soup is also set to launch another marketing initiative targeting youth and art lovers. Besides, it has partnered with The Metropolitan Museum of Art in New York to hold an exhibition ‘Regarding Warhol: 60 artists, 50 years’ opening 18 September 2012.
With a new FB app ‘Art of Soup’ that offers pop-art visual filtering option along with some fun photo contests and galleries, Campbell’s fans can make Warhol-inspired photos.