UK-based retailer Debenhams has launched a new branded gift card box, which has been designed by London-based packaging design firm Burgopak.
The design of the box incorporates Burgopak’s patented sliding mechanism that connects a display panel to hold any of Debenhams’ gift cards with a section for leaving personalised messages.
The new gift card boxes resemble miniature shopping bags with nylon hanging straps. The midnight black design features a silver hot-foil stamp detail on their tag-line.
The new Debenhams gift card boxes are an alternative to the pre-existing range of celebration and greetings card packs. The packs are sold at £1.00 or free with gift card purchases over £50, available now in Debenhams stores across the UK.