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Bruce Cost’s ginger ale hits market in new Rexam can

Consumer packaging company Rexam has supplied its 12oz SLEEK aluminum can to Bruce Cost Ginger Ale for the launch of its Original ginger ale.

Bruce Cost Ginger Ale decided to extend its packaging mix to include the new can as its shape appeals to consumers and also helps the beverage stand out on retail shelves.

Besides, the aluminum can is also claimed to be durable, portable and sustainable, and can be recycled at more than double the rate of any other beverage package.

Rexam BCNA president and CEO Rich Grimley said the can serves as a choice to help Bruce Cost Ginger Ale broaden its reach.

"The SLEEK can is an excellent package extension for this brand because it delivers additional retail differentiation as well as superior recycling, filling, distribution and retail display economics," Grimley added.