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Britvic assesses potential loss from children’s drinks recalls

UK-based beverage manufacturer Britvic said it can face potential losses up to £5m after its Robinson Fruit Shoot and Fruit Shoot Hydro bottles were recalled after potential safety risk, due to a flaw in packaging.

Britvic released a statement for its investors assessing the financial impact due to the recall of the two varieties of children’s drinks.

The firm admitted that some of the caps were getting detached from the bottles posing safety risk to children, with a small number of damaged caps that were likely to become fully or partially detached.

According to Britvic, the production of flavored mineral water essentially aimed at children was suspended till an amicable solution was found to the problem by working with its cap designer and the suppliers to determine the exact cause.

The novel ‘Magicap’ was exhibited as a spill-proof solution during the initial marketing campaigns by the firm.