Brand strategy and design company Brandient has created new packaging for Romania-based producer and distributor of pasta products and cheese crackers Pangram’s Übernuts brand.
According to Brandient, the new strategy has been devised to create a new brand with good personality, cool attitude and humor, sustained by a bold name and visual manifestation.
As part of the new packaging, the unconventional name prompted a logo designed with a custom hand-drawn typography giving a naïve and eccentric appeal.
The agency has used the vivid neon color which makes the brand stand out on the shelf, triggering curiosity and trial.
Brandient has offices in Bucharest and Singapore and delivers new branding solutions with a focus on technology-related areas.
Image: Neon color has been used on the packaging for Übernuts to make it stand out on the shelf